This summer kicked off with the first ever Yamaha Dealer Built competition.
The initiative follows from the massive success of Yamaha’s Yard Built campaign that has seen the world’s top customizers collaborating to create stunning builds based on the Sport Heritage range. The activity saw European Yamaha Dealers create the coolest custom motorcycles to rival the top customizers. The project brought the Yard Built world to life in dealerships across Europe with a total of 41 ambitious entries creating stunning custom machines from the Sport Heritage range.
Once the bikes were completed, over ten thousand bike fans from across Europe cast their votes on the 41 Dealer Built bikes entered to help choose the four category winners. As a result the winning SR400, XJR1300, XV950 and VMAX custom were revealed in all their glory at the Glemseck 101 event in Germany in September alongside the world’s best custom machines.
“This project has proved a great validation that the custom scene is truly alive and kicking not just in the niche custom world, but has been embraced across Europe by our dealerships,” commented Yamaha Motor Europe Product Manager Shun Miyazawa. “The end results have been really impressive, with some stunning builds that wouldn’t be out of place sitting alongside the top custom builders. More importantly it shows that our Sport Heritage range of motorcycles are the perfect base for personalization. Many of the builds featured genuine Yamaha accessories, showing that with a little imagination you can make your own custom bike easily from one of the Sport Heritage machines without any cutting or welding to the frame, putting custom abilities within the reach of our consumers.”
For the VMAX category, the winner came from France. Liberty Yam created a stunning tribute to legendary Yamaha France icon ‘JCO’ with a muscular Café-Dragster build in 60th anniversary yellow and black colours.
The XJR1300 class was won by German dealership Motorrad Klein, a purposeful, race-inspired machine with more than a passing reference to WSB racing star Noriyuki Haga in the build.
The winning bike in the XV950 category came from Portuguese dealers Yamaha Motor 7 with a fantastic scrambler inspired build featuring two distinct colour schemes.
Last but not least comes the SR400 from Spanish dealership Motor Madrid, a classic café racer take on the hugely popular SR.