Yamaha Motor Wins First "German Design Award" International Design Competition
Yamaha Motor recently announced that its flagship YZF-R1 supersport model has been selected as the winner of the transportation category in the German Design Award competition. This achievement represents Yamaha Motor's first nomination for this award, and has been selected as a first-time category winner from over 4,000 entries.
In addition, the German Design Award marks the fourth international design award received by the YZF-R1 (2015 overseas model), following on from the Good Design Award 2015, iF Design Award 2016, and the Red Dot Award: Product Design 2016.
In the German Design Award, the German Design Council recommends products from around the world that are already recognized as being of a high design standard. Only after receiving that recommendation can an application be made for this internationally prestigious design award. The title of 'winner' is an award of excellence bestowed only on entries chosen by the jury from within each category.
The new flagship YZF-R1 supersport model was developed to enable riders to experience the technical concepts of a YZR-M1 MotoGP machine, and comes equipped with the potential for a circuit-level top speed.
The design, in addition to projecting the image of the YZR-M1, is also a new innovation of the 'Speed Racer' concept, and represents a new strand of R-DNA.
Yamaha Motor Design Award Website
* Image depict the 2015 YZF-R1 overseas model